SERVICES
Strategy & Campaign Managing
CONTEXT
To create an ambassadorship plan for Pampers.
MY ROLE
I brought strategy to life by identifying and scouting brand ambassadors through content analysis, brand-fit evaluation, and performance history.
I also managed end-to-end campaign operations, including creative briefing, rate negotiation, contract finalization, and relationship management to deliver successful ambassadorships.
Ambassador content throughout spring 26’
Selected brand ambassadors across the Nordic region executed multi-platform activations across Instagram, TikTok, YouTube, Snapchat, and podcasts. See examples of @tanbyklara’s branded content above.
Ambassador content
01
@tanbyklara
Swedish macro-profile with 372.5k followers across TikTok and Instagram, who became Pampers ambassador spring 2026.
02
@mandiawws
Finnish macro-profile with 470.4k followers across TikTok and Instagram, who became Pampers ambassador spring 2026.
03
@helle_nordby
Norwegian macro-profile with 163.9k followers across TikTok and Instagram, who was Pampers ambassador spring 2026.